In This Episode:
This will be a different kind of episode. Since we cover a lot on this show, and sometimes in a very short span of time, we wanted to take a look back at what we have learned and what new ideas came from those discoveries. It also gives our new listeners a chance to jump right in without feeling they have missed too much.
This is an experiment, so let us know if you like it or not. If it is something that you seem to enjoy then we will start doing these at regular intervals to help keep everyone up to date in case they missed an episode or two. Just let us know.
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Show Notes, Links, and Free Resources
5 Days a Week (Starts at 1:00)
- Launching with three episodes is recommended
- VIDEO: Jason Snell editing The Incomparable 230
- Listen to Episode 001: About All of the Above
- Listen to Episode 002: About Sean Doran
- Listen to Episode 003: About Sam Bantner
- Listen to Episode 004: About Bryan Brush
Episode 005: Podcasts (Starts at 4:15)
Download the Podcast Survey Results
Episode 006: Calendars (Starts at 7:55)
- Listen to the episode
- PICTURE: The Foambrero
- Our Pinterest page
- VIDEO: Game of Thrones Quote
Episode 007: Messaging (Starts at 9:50)
- Listen to the episode
- PODCAST: 3 Guys 3 Questions (3G3Q)
- Emojli: The emoji-only network
Episode 008: eBooks, with Connor Mason (Starts at 11:07)
Episode 009: Writing, with John Saddington (Starts at 14:22))
- Listen to the episode
- Oculus Rift: Virtual Reality
- Microsoft HoloLens: Holographic Computing
- Tell Me A Story
- BOOK: The Audacity of Hope by Barack Obama
Failed Episode 010: Weather (Starts at 18:37)
Lessons Learned & Transparency (Starts at 20:28)
- Collaborating on documents in iCloud
- Google Docs
- APP: Producteev
- APP: iMessage
- APP: Slack
- Slack + Giphy
- TWITTER: Aaron L. M. Goodwin is @aaronlmgoodwin
- VIDEO: Too Many Cooks (NSFW)
Marketing Efforts (Starts at 24:29)






















Here are all the promotional images I created for every day leading up to our launch. The social network images are easily reusable, and handy for marketing efforts in the future. I also made a bit.ly link for each social network that consisted of the bit.ly/aotanetwork format. It helps both users to easily navigate directly to the page if the image is out of context, and it helps us quickly get to a page as it's a consistent URL scheme.
Some of these didn't see the light of day, such as the Egg Nog one. That page simply doesn't exist.
And then there's this one. It was way too inside joke-based, but there isn't even a joke—it's just confusing. Here are all the references:
If you want to see what I did, you can download the actual Sketch file I used to make all these. I didn't cleanup anything, so this is pretty raw, and to give you some context — I did all of these within three hours, starting around midnight. Once I get going, I don't like to stop. If you don't have Sketch, you can download a free trial or buy it from the Mac App Store.
Also, if you're interested in seeing the Social Media spreadsheet that has all of the links and purpose of each site, you can download it in the format you'd like.
Download the All of the Above Content Inventory Spreadsheet
Traction (Starts at 25:37)
- APP: Sketch 3 on Mac
- VIDEO/PODCAST: Basic Bros
- Crazy Projects
- TWITTER: All of the Above is @AbovePodcast
- APP: Tweetbot — Mac, iPhone, and iPad
- APP: 1Password — Mac and iOS
- REDDIT: r/alloftheabovepodcast
- REDDIT: Hello Internet
- REDDIT: We Have Concerns
- PODCAST: The Allusionist
- PODCAST: The Gently Mad
- PODCAST: Upvoted by reddit
- Our iTunes Page — Rate us if you like puppies
- Our contact form
- PODCAST PLACES: Podcast Apps & Directories
- All of the Above: on TuneIn Radio
- Polynomials?
- What is RSS?
- TWITTER: Squarespace Episode Downloads
OUTRO
This ended up being show notes mixed with a blog post, and it feels like a great way of doing things.
Two birds, one stone, tons of value.
If you liked what you read, and are interested in getting updates about The Upper Echelon community, the best way will be to subscribe below. Be the first to know about anything new we have in store, as well as relevant updates from previous episodes that you'll love.